Demand Generation is basically the focus of targeted marketing programs to drive awareness and interests in your company’s products/services.it includes the conversations and activities that occur prior to the lead being passed to sales.
Commonly used in B2B and B2C sales cycle, Demand Generation involves multiple fields of marketing. It is said to be a combination of marketing programs coupled with a structured sales process.
There are multiple components of stepped generation process varying based on the size and complexity of sales.
What More We Do?
It includes phases such as:
- Building awareness.
- Positioning the relevance.
- Aligning marketing with sales.
- Qualifying and prioritizing prospects.
InfoQuarter assists you to:
- Reach new markets.
- Promote new product features.
- Build consumer buzz.
- Generate PR.